INFORMATION

In anticipation of the "Yasuda Women's University Student-Produced ♡ Cute Gourmet Fair!" which will be held from June 16th (Tuesday), Seven-Eleven Japan Co., Ltd. and Yasuda Women's University, a school corporation of Yasuda Gakuen, paid a courtesy visit to the governor.

 

Yasuda Women's University is engaged in Project-Based Learning (PBL) in collaboration with the prefecture. In the 2025 academic year, students from the Department of Public Management were divided into five teams and challenged themselves to propose policies from a youthful perspective, centered on the prefecture's "Safety, Pride, and Challenge Hiroshima Vision."

One of the teams, the "GENKiii! Team," focuses on the eating habits of young people, such as "skipping breakfast," "opting for simple lunches," and "eating alone," and proposes a new approach to encourage healthy food choices using the sensibility of "kawaii" (cute) as an entry point, with the aim of reducing future health risks (malnutrition, poor health, lifestyle-related diseases).

Seven-Eleven Japan Co., Ltd. took notice of this proposal, and four products were developed with the involvement of students from the "GENKiii! team" in planning and development. 🍙🍋

A scene from the final prototype meeting (from left to right: Wakana Tokuzumi, Hinano Fujii, Honoka Tsumori, and Kano Fukuda from the "GENKiii! Team" of the Department of Public Management, Yasuda Women's University)

 

The product is part of a project implemented by the prefecture to address the food-related challenges faced by young people."OK!! Hiroshima (It's delicious, Hiroshima)"In conjunction with this, we'll be developing the "OK!!" series, using O = easy and delicious, and K = cute and healthy!

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[Products on sale]

• OK!! Three kinds of rice balls

• OK!! Chilled steamed egg custard with spinach and lemon.

• OK!! Mix and enjoy pumpkin cloud potions

• OK!! Colorful spinach omelet

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During the courtesy visit, the students shared their thoughts and ideas about the product development process.

The governor, who sampled the four products, commented, "They're unique and delicious!", "They're reliable products that capture the essence of Hiroshima," and "I hope young people, as well as visitors from outside the prefecture, will pick them up." 😊

 

Sales will begin on Tuesday, June 16th, at approximately 1,000 stores in Hiroshima Prefecture and the four surrounding prefectures of the Chugoku region!

These four products are packed with the students' passion, offering convenience, deliciousness, cuteness, and health benefits.

If you find it, please be sure to pick it up 😊