INFORMATION

Kagome Co., Ltd., which has endorsed the A Taste of HIROSHIMA project, held a tasting event for the new seasonal product, "Vegetable Life 100 Hiroshima Navel Orange & Hassaku Mix," which will be released on March 17th (Tuesday), marking the first time the name "Hiroshima" has been included in the product name.

(Scenes from the event venue)

After noon, the prefectural office lobby was packed with people eager to try out the faucets dispensing new products. HIT Hiroshima Tourism Ambassador and A Taste of HIROSHIMA Ambassador "Hirokuma" also enlivened the event, making lunchtime a lively and exciting time. Many people were also taking photos with the faucets and Hirokuma, making it a popular photo spot! 📸

At the venue, we heard comments like, "It has a refreshing taste and is delicious," and "I want to drink it again," and many people enjoyed the delicious taste of Hiroshima. Some people were so impressed that they even bought a case of 12 bottles at the shop inside the prefectural office! ✨

(Hirokuma is livening up the event.)

In addition to tastings, they also installed "Veggie Check®," a device that can measure estimated vegetable intake. The measurement results varied widely, from people who were not getting enough vegetables to those who were consuming enough.

Those who found they were not getting enough vegetables after the measurement commented, "I'll drink the new product every day to solve my vegetable deficiency!" We hope they can enjoy a vegetable-rich lifestyle while also resolving their vegetable deficiency.

(Left: Measurement in progress using VeggieCheck® Right: Measurement results)

Governor Yokota also rushed to the event and sampled the new product, commenting, "The sweetness of the navel orange and the mellow acidity of the hassaku orange are delicious. After all, Hiroshima is a prefecture of citrus fruits." "I want everyone to know about the deliciousness of Hiroshima." He thoroughly enjoyed the flavors of the prefecture's citrus fruits.

(Left: The governor pouring a vegetable drink; Right: A commemorative photo of the governor and the producers)

Our new product is a 100% mixed vegetable and fruit juice with the refreshing aroma of Hiroshima-grown navel oranges that fills your mouth, followed by a gentle sweetness and slight bitterness of hassaku oranges. It's available nationwide, so please pick it up at your local store!

• Part Number: Vegetable Life 100 Hiroshima Navel Orange & Hassaku Mix
• Eur-lex.europa.eu eur-lex.europa.eu: 195 ml
• Sales period: Until early June 2026 (Limited time offer; ends when stock runs out)

Be sure to try our new product and savor the delicious taste of citrus fruits from Hiroshima Prefecture! 🍊