INFORMATION

Starting in 2023, we have been collaborating with Seven-Eleven Japan Co., Ltd., which supports the "A Taste of HIROSHIMA" project, to hold the "Eejaro! Hiroshima Fair," where we sell products made with products from Hiroshima Prefecture.

This year, the company will expand on this initiative as part of the "Hiroshima Smile Project," which leverages the company's strengths to solve local issues. The project will include the holding of the "Eejaro! Hiroshima Fair," where products made with Hiroshima Prefecture products will be sold, including the "Setouchi Lemon Butter Cake," which was created based on a proposal made by the Hiroshima Prefectural Children's Assembly in 2024. The company also plans to collaborate with the Hiroshima Prefectural Tourism Federation (HIT) to plan a wide-area tourism project.

To report on the "Hiroshima Smile Project," project participants and children's council members paid a courtesy visit to the Vice Governor and Vice Chairman.

The child council members commented, "I'm glad that the proposal we all came up with together has been realized," and "I hope tourists will pick up a copy."

At the "Eejaro! Hiroshima Fair" (November 18th to December 1st, 2025), products made with ingredients from Hiroshima Prefecture and familiar local dishes will be on sale.

Please enjoy Hiroshima's delicious ingredients.

In addition, as part of the wide-area tourism project (scheduled for February 2026), tourism support artwork (drawings of recommended tourist spots) created by child council members will be displayed in stores, and a stamp rally using the Hiroshima tourism app "KINSAI" will also be held!