INFORMATION
[Poplar] Hirokuma collaboration product using Hiroshima-grown Shiranui and Hiroshima cabbage is complete!
As part of the "A Taste of HIROSHIMA Project," Poplar Corporation, Hiroshima Tourism Federation (HIT), and Hirokuma, the HIT Hiroshima Tourism Ambassador and A Taste of HIROSHIMA Ambassador, paid a courtesy visit to the Governor to mark the start of sales of products created in collaboration with Hirokuma!
From left, Mr. Ryuta Morimoto (Poplar Co., Ltd.), Mr. Tomonori Okubo (Poplar Co., Ltd.), Mr. Yoshinobu Okada (Poplar Co., Ltd.), Mr. Hidehiko Yuzaki (Governor of Hiroshima Prefecture), Mr. Shotaro Yamabe (Hiroshima Tourism Federation), and Hirokuma
This collaboration will see the launch of three products using Hiroshima-grown Shiranui rice and Hiroshima cabbage: "Manpuku! Hirokuma Bento," "Hirokuma Hiroshima Cabbage Rice Ball," and "Shiranui Panman."
Please enjoy Hiroshima's delicious ingredients.
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Release date: Tuesday, April 2025, 4
*Shiranui Panman only from Monday, April 2025, 4
Sales area: Popura and Seikatsu Saika stores in the western Japan area (only the "Manpuku! Hirokuma Bento" will be sold at Lawson stores that sell Popben)
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Filled! Hirokuma bento
698yen
This hearty bento includes "Popben," which is filled with Poplar's home-cooked rice and is celebrating its 41st year on the market, as well as chicken nanban made with a sauce that has a subtle hint of lemon, Hirokuma's favorite, and a pizza-flavored hamburger steak inspired by the pizza that Hirokuma often eats on social media.
Hirokuma Hiroshima Greens Rice Ball
178yen
The filling of the rice ball is Hiroshima greens from Yamatoyo topped with Yamato Foods' "Lemosco". By adding the sour lemon flavor and the spicy heat of chili peppers to Hiroshima greens, you can enjoy a new sensation of Hiroshima greens that you have never experienced before. Please also take a look at the cute Hirokuma packaging.
Shiranui Panman
248yen
"Manmashranui" is a handmade jam made by Fumita Farm in Osakikamijima-cho, simmering only sugar and fruit in a small pot, resulting in a very juicy, rich and sweet jam without any additives. Heiando Umetsubo has created a bun with this "Manmashranui" wrapped in rice flour dough from Hiroshima Prefecture, and will sell it as a private brand product of the Poplar Group. Based on the concept of "a bun that is satisfying to eat like bread," it has been named "Shiranui Panman."
Delicious! Hiroshima's "Tabensai" presents a diverse selection of Hiroshima-style menus and products. Delicious Hiroshima! Please enjoy.
