INFORMATION

Seven-Eleven Japan Co., Ltd. (hereinafter "Seven-Eleven")

A portion of the sales from the "Eejaro! Hiroshima Fair" (873,778 yen) was donated to Hiroshima Prefecture.

(Left) Seven-Eleven Japan Co., Ltd. Operations Headquarters
Chugoku Region Zone Manager Ryo Watanuki

(Right) Mr. Kiyoshi Ohama, Director General of the Hiroshima Prefectural Agriculture, Forestry and Fisheries Bureau

From Seven-Eleven's Mr. Watanuki:
"We actively develop products that use local ingredients,
They are focusing on initiatives that are closely tied to the local community.
This time, we held this fair as the second installment,
To implement the plan, the entire company will make advance announcements in stores, create and distribute flyers,
We put a lot of effort into PR, such as setting up a tasting corner and airing television and commercials, which helped to create excitement.
We will further strengthen our efforts to support producers and promote the appeal of food.
We would like to continue to operate our stores with deep roots in the local community."

Mr. Ohama from Hiroshima Prefecture said,
"Convenience stores are used by a wide range of generations and are places where people can drop in casually.
Through initiatives that promote the sale of agricultural, forestry and fishery products,
We want consumers to enjoy local ingredients,
I want more people to know about these kinds of initiatives."

The "Eejaro Hiroshima Fair" is scheduled to be held again this year!

I'm looking forward to seeing what products using ingredients from Hiroshima will be released!

Check out Seven-Eleven's past efforts here!