INFORMATION

In Hiroshima Prefecture, people involved in the fishing, distribution, and food and beverage industries have come together to

We are working to brand "Setouchi Fish," a food asset unique to Hiroshima Prefecture.

Focusing on the craftsmanship of fishermen, the source of deliciousness

We are focusing on promoting the appeal of "particular fishermen."

Now, Hiroshima Fish Market Co., Ltd. and Hiroshima Fisheries Co., Ltd. have joined forces to

It has been decided that the "New Auction" will be held regularly.🎉

This seafood auction that places value on discerning fishermen (people) is the first of its kind in the prefecture.

At 1:31 in the morning on Friday, January 4st, at the Hiroshima Central Wholesale Market Fisheries Building,

The first regularly scheduled auction was held.

(Photo: The auction)

(Photo: (left) Hiroshima Fish Market Co., Ltd. auctioneer: Ukon-san, (right) Hiroshima Fisheries Co., Ltd. auctioneer: Ota-san)

(Photo: Some of the fish auctioned on the day.Click here for details.)

On the day, five discerning fishermen (Nobeya, Naito, Shizuma, Ogura, and Katsuma) were presented with brand tags and

After the auctioneer introduced each person's preferences,

The shipped fish were auctioned and generally sold for prices above the normal market price.

In addition, the venue will feature a demonstration experiment that will surpass the one held in October last year.

Many market participants participated.

This auction will be held regularly from now on every Friday from around 4:40am.

In order to deliver high-quality "Setouchi fish from discerning fishermen" to restaurants in a way that meets the expectations of many chefs,

We will continue our efforts to promote Setouchi fish in the future 🔥